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You might have ordered goods from Blinkit, Swiggy Instamart, Zepto and many other companies. This item is kept inside a paper bag and is delivered to your home via delivery within a few minutes. But have you ever wondered why these bags are given for free? Actually, there is a big secret hidden behind it, due to which these companies earn huge money.
You must have ordered goods from Zomato, Zepto, Swiggy many times. The delivery boy comes to your home and gives all these things in a paper bag, but have you ever wondered why companies give these bags and do not even take money for it? Actually, this is not just for keeping the goods, but it is a smart business trick of the companies.
For these big companies, every little detail of the customer matters, even the bag in which the goods are packed. There is a hidden marketing strategy behind this. Companies know that paper bags are not only used to keep goods, but are also used to promote the brand.
Most paper bags are made from recycled materials, so they are good for the environment. Both business and customer benefit from this. These are plain white or brown in color, or can be colored and customized with logos and brand names. These can be made according to the size of the items that need to be kept.
Paper bags are no longer just a means of carrying goods, they are a smart investment for these companies. Every type of company gets bags designed with their name because it gives them real benefit. This benefit is not just limited to shopping, it lasts for a long time and creates new opportunities.
Paper bags make goods cost more. Paper bags are also designed thoughtfully to keep in mind how the customer should like them and how the brand should look. Paying attention to small things helps customers remember for a long time. Good packaging creates a strong bond with the product while unboxing.
Paper bags decompose on their own and are recycled, which makes the company look responsible. By giving eco-friendly bags with the brand printed on them, customers understand that the company cares about the environment. Nowadays people are attracted towards such companies which adopt sustainable methods.
These bags continue to showcase the brand. Due to this, their repeated marketing also happens for free. From small companies to big companies are adopting it because it is very beneficial for them. An important reason behind this is that even if the advertising budget is low, one can get benefit from it.
Blinkit also prints creatives on paper, such as typography or complex graphics. Special design, limited edition as per season or promotion. This gives a professional look in all types of marketing.
Branded packing creates an emotional connection with the customer, which impacts the purchase. Even if you throw away the bag, if you see a bag of the same brand in the garbage, it comes to your mind that so many people buy from this company. This strengthens the image.
