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Sunita Gambhir’s Success Story: Noida entrepreneur Sunita Gambhir has given international recognition to women’s craftsmanship. Today, the handmade bags prepared under his leadership have reached many foreign markets including Dubai and this business is achieving a turnover of about Rs 10 crore annually, providing permanent employment to dozens of women.
Noida : Delhi based entrepreneur Dinesh Gambhir has made the saying that work done with hard work, patience and proper planning never goes waste. About 30 years ago, he started his business with a small handicraft unit in Noida Sector-6. At that time the market for handicrafts was very limited, but he did not compromise with the situation. Today the same unit has become an international brand by the name of Touch to India Warehouse.
Company director Sunita Gambhir says that at present 28 to 30 women are directly associated with this unit. Many of these women had skills, but were not able to get a platform to showcase their art. Today, through their craftsmanship, these women are creating recognition for Indian handicrafts not only in the country but also abroad.
hand made product
Sunita Gambhir told that products like handmade bags, coasters, placemats, pouches are mainly made by women in the company. Every design is completely made by hand, due to which these products have a special identity. Touch to India’s products are exported on order basis to many countries including USA, UK, Europe, Australia and Middle East. The company has also benefited greatly from the encouragement given to the handicraft industry by the Government of India in the last decade.
The company’s annual turnover is Rs 10 crore
According to Sunita Kumari, today the annual turnover of the company has reached around Rs 10 crore. He told that earlier handicraft was seen only as a traditional product, but now it has become a lifestyle product at the international level. In the company, along with women working in the office, women working from home are also given employment, which has strengthened the financial condition of many families.
The price of the bag starts from Rs 300.
The price of the company’s products is also a center of attraction. The bags manufactured here are available in the range starting from Rs 300 to several thousand rupees. As per the demand of the customers, bags ranging from golden design to carat based custom designs are also prepared. That is, the design is developed according to the carat gold finish the customer wants.
