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There is no CNG model in Mahindra’s portfolio, the company is focusing on ICE and electric SUVs and plans to introduce many new models by 2029. At present, Maruti Suzuki has the largest CNG product portfolio in India. After this, Tata and Hyundai also have many great CNG models. Nissan has also recently launched CNG kit for Magnite in India.
New Delhi. There is strong demand for CNG cars in India. This is why brands like Maruti, Tata and Hyundai have many CNG cars in their portfolio. But, there is one brand which is very popular in India and there is no CNG model in its portfolio. That brand is Mahindra. Not a single model in the company’s product portfolio is CNG powered. But why is it so? Sticking to its strategy, Mahindra & Mahindra is planning to introduce premium and differentiated models, which include internal combustion engine (ICE) powered SUVs and electric vehicles. The aim of the company is to further strengthen its hold in the domestic passenger vehicle segment.
Mahindra currently has no intention of introducing CNG or other alternative fuel technologies in its product range. The company wants to stick to its core brand identity and target customers who are looking for different and unique products. Speaking to PTI, R Velusamy, President – Automotive Business, Mahindra & Mahindra, said, “Our focus has been on ICE and electric and we are growing well in these areas. In our personal vehicle portfolio, customers want differentiated products, they do not want to go to the mass market.”
Many new models will be launched in 4 years
He told that the company is completely focused on the SUV segment and plans to launch many new models in the next four years. However, the company currently has no intention of entering the Multi-Purpose Vehicle (MPV) segment. Velusamy said that the company is working on several initiatives like operational efficiency and technological advancement to maintain its competitive edge in the domestic passenger vehicle segment.
Mahindra’s tremendous EV sale
He said that the SUV segment is still growing and the company is planning to bring more new models from now till 2029. In the electric vehicle segment, the company aims to sell around 7,000 electric vehicles by the end of this financial year. The company wants the share of electric range in its total sales to be around 25 percent by 2028. Mahindra has already sold more than 30,000 EVs (BE 6 and XEV 9) in the last seven months, generating revenue of around Rs 8,000 crore.
