Bacardi Rum: Its journey started from a small distillery in the Dominican Republic. Today Bacardi has become one of the largest and most prestigious rum brands in the world. The biggest reason behind Bacardi’s success is its excellent quality. Bacardi Rum is easy to drink because the quality is very good. Secondly, it has successfully established itself across the world on the basis of its excellent marketing ability. Today this brand has reached every corner of the world. For this reason Bacardi is also called the ‘King of Rum’. This is the best selling rum in the world.
Presence in over 200 countries
The Bacardi brand was founded in Cuba in 1862. Today it has become one of the largest and most prestigious rum brands in the world and is sold in more than 200 countries. The Dominican Republic was an important center of rum production at that time. Don Facundo Bacardí, the founder of Bacardi, was a Spanish-Jewish businessman. He developed a new technique of making rum. After adopting this new technology, Bacardi rum became recognized for its extremely smooth and pleasant taste. On the basis of this special taste, Bacardi very soon gained popularity globally.
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Bacardi Rum is a famous distilled alcoholic beverage made from fermented sugarcane juice or molasses. The taste of Bacardi rum is unique and delicious. This is a rich and aromatic rum, which has a slight sweetness of sugarcane as well as some herbal/botanical notes. You can enjoy Bacardi in many ways. It can be drunk neat. You can take it by mixing it in cocktail. It can also be drunk with food. Because of its excellent taste, Bacardi has won the hearts of millions of people around the world.
Mexico is the first country to produce Bacardi rum outside Cuba. Today, this factory in Cataño, Puerto Rico is the largest premium rum distillery in the world.
Journey to become an international brand
Bacardi’s evolution as an international brand began with the business acumen and foresight of Emilio Bacardi, a third-generation member of founder Don Facundo. He played an important role in making Cuba the ‘Home of Rum’ and Bacardi the ‘King of Rums’. To spread the brand globally, its production was started in other countries. The first country to allow the tariff-free sale of rum was Puerto Rico. The next country was Mexico. With these changes the brand got a new name – Ron Bacardí. ‘Ron’ is the Spanish word for ‘rum’. Interestingly, Bacardi is not found in Cuba today. The main brand of rum in Cuba is called Havana Club, which was previously a private company which was later nationalized by the government. The rum which was earlier made in Bacardi’s distillery is now sold in Cuba under the name Cani.
When it became the best selling brand
In 1979, Bacardi rum reached the sales mark of approximately 16 million (16 million) 9-liter cases worldwide. With this sale, Bacardi became the world’s best-selling premium spirits brand at that time. Even today, Bacardi Rum is one of the best-selling premium rum brands in the world. However, according to data from recent years, Bacardi’s annual sales have been in the range of approximately 17 to 18 million 9-litre cases, making it the top brand in the rum category.
On 4 February 2012, the company and Bacardi Rum celebrated their 150th anniversary. An extraordinary feat that very few companies can achieve.
The popularity of Bacardi is not limited only to the whole world, but the number of its fans is increasing rapidly in India also. In terms of sales, India has overtaken Mexico and has now become the second largest market in the world for Bacardi. According to a report by International Wine and Spirit Research (IWSR), America remains the largest market for this rum.
Which famous cocktails
Bacardi rum is used in making many famous cocktails, such as the Mai Tai, Diamond Dai and Piña Colada.
Many varieties of Bacardi rum are available in the Indian market, especially in Delhi. Rum prices often vary depending on state excise regulations, store, and bottle size. Here is information about some of the major varieties of Bacardi, their types and their estimated price in Delhi (for 750ml bottle).
Bacardi Carta Blanca/Superior White Rum: White Rum (₹750 – ₹1,100)
Bacardi Black / Carta Negra: Dark Rum (₹ 1,000 – ₹ 1,300)
Bacardi Gold / Carta Oro: Gold Rum (₹ 1,100 – ₹ 1,600)
Bacardi Limon: Flavored Rum (₹ 750 – ₹ 1,750)
Bacardi Mango Chilli: Flavored Rum (₹ 850 – ₹ 1,800)
Bacardi Oakheart: Spiced Rum (₹ 1,500 – ₹ 2,300)
Bacardi Añejo Quattro 4 Year: Aged Rum (₹ 2,700 – ₹ 4,000)
Bacardi Ocho 8 Year:Aged Rum (₹ 3,260 – ₹ 5,390)
Bacardi Gran Reserva Dez 10 Year: Aged Rum (₹ 5,700 – ₹ 7,990)
