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Today Vivekananda Jha supplies 2 to 3 tonnes of Makhana every week to many big cities including Delhi. It sounds easy, but the journey to reach this point was very challenging. It started on a very small scale. Vivekananda bought makhana from some farmers and started processing and selling it.
Sarhasa: What is called success? If anyone is asked, the answers will be different. But the story of Vivekanand Jha, a resident of Saurbazar in Saharsa district of Bihar, is the most beautiful answer to this question. This is the story of an identity built through struggle, hard work and honesty. The journey that started with the Makhana business, not only changed Vivekananda’s fortunes but also brought light to the lives of many people.
Today Vivekananda Jha supplies 2 to 3 tonnes of Makhana every week to many big cities including Delhi. It sounds easy, but the journey to reach this point was very challenging. It started on a very small scale. After purchasing makhana from some farmers, he started processing and selling it. But no matter how difficult the circumstances were, one thing Vivekananda never gave up was the principle of not compromising on quality.
Vivekananda says that gradually the Makhana supplied by him started creating a distinct identity in the market. Vivekananda is running a company in the name of Makhana Mandi and Makhana is prepared in his company. Vivekananda purchases raw makhana from small and big farmers from Saharsa, Madhubani, Darbhanga. Then prepare yourself in this industry. People also praise the clean processing, crispness and purity of their Makhana. When demand increased, Vivekananda strengthened his supply chain. Today, their Makhana is continuously supplied in Delhi as well as in Pune, Madhya Pradesh and many other states. Today Vivekananda’s monthly turnover is above Rs 10 lakh.
Not only this, he has also established his own warehouse in Delhi. This not only made logistics easier, but also significantly improved both the speed and quality of supply. This step took their business to the next level where they are handling not just the business but an entire network. Interestingly, Vivekananda has obtained a degree in Agriculture from Pune. He practically applied his studies and modern techniques in the Makhana business. This is the reason why today his business is not only successful, but also completely organized and technically strong.
The biggest aspect of Vivekananda’s success is that through this he not only changed his life but also provided employment to many people. By purchasing makhana from small and big farmers, they get better prices for them. People of villages get work in processing and packing. Even his growing company has given jobs to the youth. Today he is recognized not just as a makhana trader but as a young entrepreneur and an inspiration.
