Top 100 Most Valuable Brands: The new BrandZ report of the year 2025 (Kantar BrandZ) has surprised everyone. The most valuable brand of the country has now become not TCS but HDFC Bank. HDFC Bank has become the most expensive brand in private bank number-1, leaving behind the country’s top IT company TCS. Now the brand value of the bank has become 44.9 billion dollars i.e. about Rs 37 lakh crore. Since 2014 till now, the brand value of HDFC Bank has seen a tremendous jump of 377%. It was the number-1 brand from 2014 to 2021, but was overtaken by TCS in 2022.
After the merger with HDFC Limited, the bank has laid emphasis on strengthening the brand. New things have been built like “Vigil Aunty” – which protects people from fraud, and people can get digital auto loan service in just 30 minutes. Kantar expert Soumya Mohanty said that good brands come out ahead even in difficult times, because they understand the real needs of the customers and keep changing accordingly.
Difficult to stay in top 100 list
But this year the pace of brands has slowed down a bit. Last year the brand value had increased by 19%, this time it has increased by only 6%. Kantar’s expert Soumya Mohanty also said that now companies will have to invest more money on brands. People are considering the brand less. If the brand does not seem different and meaningful then it will be difficult to stay in the top list. Still, the good thing is that the total value of India’s top 100 brands has now reached $523.5 billion (about 13% of GDP). The value of 34 brands has increased this year. Meaning, there are difficulties in the market, but only those who are connecting with customers in a smart way are moving forward. Building a brand is not easy, maintaining it is difficult.
18 new names have been added to this year’s BrandZ list, which is a big thing. The most special entry has been made by UltraTech Cement. This cement company came straight to seventh place, its brand value was 14.5 billion dollars. According to the report, UltraTech has now become the favorite brand not only of big projects but also of common home builders. Along with this, people are liking it because of emotional advertisements, expert advice and one-stop retail shops.
Two companies of Tata Group are also included
Two new names emerged from Tata Group. This included Westside and Judio. Westside was present in the list at number 38 with a value of $3.3 billion and Judio was present in the list at number 52 with a value of $2.5 billion. Both have come in the list for the first time. Zomato had the fastest growth and this is the second consecutive year when Zomato has become the fastest growing brand. Its brand value has doubled to $6 billion. Now apart from just delivering food, Zomato has also entered the grocery shopping app. Meaning, Zomato’s pace is showing no sign of stopping. New brands are coming to India, and the old ones are running faster.
This year, travel and tourism brands have taken a tremendous leap. The value of luxury hotel chain Taj increased to $ 2.9 billion. The country’s largest airline Indigo reached $5.1 billion. MakeMyTrip’s online ticket booking business was worth $2.4 billion. At the same time, Mahindra & Mahindra Car Company has a brand value of 5.5 billion dollars. According to the report, “Experience Economy” is now growing rapidly in India, that is, people are preferring to travel, stay and drive. That’s why all these travel brands are growing.
