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The famous Gajak of Matrua in Bharatpur becomes the first choice of people as soon as winter starts. This soft and melt-in-the-mouth Gajak, prepared in the traditional way with desi sesame seeds, peanuts, sugar and jaggery, has made its sweet identity not only in Rajasthan but also in the country and abroad. As the cold increases, the crowd gathering at the shops and the daily sales of thousands of kilos is a proof of its increasing popularity.
Bharatpur. With the onset of winter season, the famous Gajak of Matrua, Bharatpur has once again become the first choice of the people. Known for its soft texture and taste that melts in the mouth, this Gajak has made its special identity not only in Bharatpur but also in the country and abroad. As the temperature drops, the smell of Matrua Gajak and the increasing crowd at the shops prove that its demand increases manifold in winter.
The specialty of Matrua Gajak, which has been prepared in the traditional way for many decades, is its natural taste. Made from desi sesame seeds, peanuts, sugar and jaggery, this gajak is prepared without any chemicals. This is the reason why it is different and more popular than other Gajak, the artisans who prepare Matrua Gajak say that the popularity of this sweet is increasing every year and its sales increase manifold in the winter season.
The biggest feature of Matrua Gajak is its soft texture.
It is so soft that it melts as soon as it is put in the mouth, due to which it is crazy about it not only in Rajasthan but also in Uttar Pradesh, Haryana, Delhi, Punjab and other states of the country. Not only this, people settled in foreign countries also order Matrua Gajak from the people visiting Bharatpur, due to which its sweet aroma has reached abroad. Thousands of kilos of Gajak are sold every day in winter, many times the Gajak prepared in the shop in the morning gets exhausted by afternoon itself. The prices of Matrua Gajak vary according to the variety and quality in the market. While normal Gajak starts from Rs 200 per kg, the rates of special sesame-jaggery mixed Gajak reach Rs 400 to Rs 500 per kg. This work has been going on for generations and it also provides a major source of employment in winter. Overall, this traditional Gajak of Matrua has not only become the identity of Bharatpur, but also increases the sweetness and beauty of the place during the winter season. This Gajak of Matrua, which is a confluence of taste, quality and tradition, is expected to become even more popular in the coming times.
