Why is Tesla’s big event in India?
This is not new to the electric vehicle market. India is one of the countries where manufacturing and export of electric vehicles first started. But even after this, Tesla’s arrival in India is considered a big event. But why so? Experts believe that the arrival of electric car in India is not encouraging, but the real reason is Elon Musk. Whatever work Elon Musk has done in the last few years has proved to be gold. But, despite all this, what will Tesla offer in India?
Why so much excitement about Tesla?In the last few years, an atmosphere has been created about Tesla. There is also one thing that Tesla has achieved that position in the electric vehicle segment, which was also considered difficult to be possible. This company has a larger range than other companies. Tesla has developed a large charging network so that its products can be supported. Tesla’s cars are a generation car in which cloud computing has been used extensively. Tesla’s Auto Pilot Mode is also widely discussed. In fact, Tesla is a futuristic car. But, apart from the product, the innovative marketing of this company also contributes greatly. Tesla has got a special benefit.
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Four big challenges facing Tesla
But, amidst all this, what is the real challenge for Tesla in India? If you use social media, by now you must have realized that there are thousands of people in India who want to buy Tesla’s car. However, there will be some challenges for Tesla in the initial days. There are 4 main reasons for this. The first is the cost of Tesla cars, the second is the charging infrastructure for electric vehicles, the third is their sales network and the fourth is the service network.
Tesla Model 3 (Photo: Tesla Website)
Price: The price of Tesla’s Model 3 is estimated to be over 70 lakh rupees. This Tesla car is the cheapest car to come in India. It is expensive for the Indian market. Here, the cheapest electric car Tata Nexon has sold only 2200 units in 10 months so far. The price of this car is between 14 lakh and 16.25 lakh rupees. However, in contrast, Mercedes-Benz has launched EQC, which costs more than Rs 1 crore. In such a situation, it can also be said that Tesla will make its way in India.
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Charging Infrastructure: There was a time when Elon Musk indicated that his company would not come to India because there is no charging infrastructure. There is still not enough number of charging stations here and most people charge their electric cars at home. In such a situation, if Tesla wants to increase its sales, it will have to focus on charging infrastructure here like in the US. One thing is that supercharging is not so cheap either.
Sales model: Tesla sells its cars under the direct sales model. The company prepares its stores and galleries from place to place. Here you can learn about these cars by going, you can understand but not buy. Tesla cars can be purchased online. It is considered to be a coercive model, but there may be problems with registration, taxation and insurance services in India. Usually all this work is done here at the dealership itself. In such a situation, what will Tesla find its solution? So far in India, you can book online by making a car downpayment. One has to go to the dealership to complete the sale.
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Service: Tesla’s services are based on over-the-air diagnostics and updates. But cars in Indian condition are affected in different ways. There are many other reasons including bad road, driving, due to which these cars can be fixed in the workshop. Such a Tesla will also have to create a service network.