Mala was from the Army family, due to which he got to learn the essentials of entrepreneurship like discipline, teamwork and punctuality from childhood.
Mala Awasthi, director of Kesari Transcontinental Homescapes, quit her job as a teacher for business. Adopted online model if there was a loss in lockdown. Business spread to Middle East and other Asian countries.
- February 24, 2021, 9:03 PM IST
In 1998, Mala quit her teacher job as she had to shift from New Delhi to Panipat. Mala says, “It was very difficult for me to rush to work and simultaneously take care of the children. But my determination to continue working was intact. Mala was from the Army family, due to which he got to learn the essentials of entrepreneurship like discipline, teamwork and punctuality from childhood. Yet the traditional mindset and other entrepreneurial activities became a major hindrance due to being female. Mala said, ‘Some days it felt like a struggle! Initially, the factory workers were hesitant to accept a woman at the leadership level. But with time and effort things started getting better. ‘
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Business had to be restructured due to lockdown
The enforced lockdown in India and around the world also affected trade. According to Mala, when the lockdown occurred for the first 3 months, it created challenges like managing finances and supporting its employees. For many orders, the raw material had already been paid, which was canceled. The 25-year-old family business suffered a lot. According to Mala, in this state of epidemic, it was encouraged to adopt e-commerce channels to speed up digital travel and sustain growth. Then with the help of Walmart enhancement team started selling about 15 products on Flipkart. It received a very good response.
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Business started increasing with the relaxation of lockdown
According to Mala, Kesari Transcontinental is selling its products directly and indirectly in domestic and international markets such as Middle East and other Asian countries. Not only this, we are connecting hospitality and retail customers across the country with them. In the last financial year (2018-2019), our total annual turnover was Rs 12 crore. When the government announced the relaxation of the lockdown, sales started picking up and now the business has reached 40% (Rs 4 crore) of Kovid’s earlier level. Significantly, Kesari offers a wide range of products such as cushions, home furnishings, luxury bedings and linen to hospitality and large retailers across the country under the brand Transcontinental Homescapes. This business is managed by Mala and her husband Amitabh with the support of 75 employees.