Emcure Shares Surge: Today the shares of Emcure company are touching the sky. There has been an increase of 8 percent during trading. Actually, the company has tied up with the Indian unit of Novo Nordisk to launch a medicine named Poviztra in India. The effect of this deal is visible in the shares today. This medicine will be effective in reducing obesity in humans. The aim of this partnership is to take anti-obesity therapy to every corner of the world. This is another brand of Wegovy, a medicine to reduce obesity.
Access to medicines will increase among people
Under this deal, Emcure company will handle the business of Poviztra like marketing, commercialization, distribution etc. This will further strengthen Novo Nordisk’s hold in the market and will enable the company to reach more pharmacies and patients, especially in cities or areas where it currently does not have access.
Novo Nordisk launched Wegovy in India in June 2025. Both Poviztra and Wegovy contain Semaglutide 2.4 mg, which is a GLP-1 receptor agonist that controls appetite and calorie intake, thereby helping in weight loss.
Obesity is a serious problem for India
Global clinical studies conducted under Novo Nordisk’s STEP and SELECT program found that one in three participants who used semaglutide lost 20 percent more weight. Obesity is becoming a serious problem for India, which is the root of diseases like diabetes, kidney disease, high cholesterol, high BP.
Today every one in ten children i.e. a population of about 18.8 crores is suffering from obesity. According to a report, currently 35 crore people in India are suffering from obesity and by 2050 this figure may go up to 45 crore. In such a situation, this partnership between two companies will help people in controlling their eating habits and losing weight by increasing the availability of medicines.
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