Maruti’s share in the SUV segment is only 13.2 percent
Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India, gave some strong pointers towards the possible launch of a new SUV. Along with this, he also told where the company is currently standing in this segment.
New Delhi. Maruti Suzuki India has made a successful debut with its entry-level SUV Vitara Brezza. However, it is also true that the company has so far failed to make a mark in the mid-size SUV segment. The current product in this segment, the S-Cross hasn’t been able to compete with the likes of the new generation mid-sized SUVs like the Creta and Seltos despite an update last year. This is the reason why now, Maruti Suzuki is eyeing this segment for a second chance. Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India, gave some strong pointers towards the possible launch of a new SUV. According to a report published in Mint, Srivastava said that “In mid-SUVs, we have a really low market share, even though Vitara Brezza is the leader in the entry-SUV segment but in mid-SUVs, we have the S-Cross, which we recently launched in August with the new engine. has done.
He further said that I think it has not given us the suboptimal numbers so far i.e. as many numbers as we were expecting. But we intend to increase it in the coming years. He said that the company is watching that space carefully.
Have a product plan but I can’t speak right now
They say yes, we have a product plan but I can’t speak about future product plan. Srivastava said but yes we are aware of this fact and we have been keeping a very careful eye on this segment and surely we will take some action regarding it soon. He acknowledged that the company’s overall market share in the multiple purpose vehicle (MPV) segment is declining due to under-performance in the fast-growing SUV segment. He says “when you look at the overall picture with SUVs (segment), and this is where I think our market share is just 13.2%. However, we are by far the market leader as far as the entry SUV (segment) is concerned.
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Growing SUV Segment Must Have A Large Footprint
He said that the performance of the mid SUV S Cross has been optimal. This is where our market share is declining in the MPL segment. He acknowledged the fact that the growing SUV segment needs to have a large footprint for the company to retain around 50 per cent market share in the domestic passenger vehicle segment.