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Women Success Story: Swati Namdev of Indore has held the post of Company Secretary in many big companies. But, for his own business, he left his job and started a fruit processing unit. Today his own factory has also been established. Know the story…
Indore News: The story of Swati Namdev of Indore is no less than an inspiration. He left his lakhs worth company secretary job and started his own organic fruit jam and squash startup. Now not only is she successful, but she is also expanding it and setting up a food processing unit. Swati is making juice and squash from passion fruit. There are many benefits in this fruit. Considering its taste, it is also known as Krishna fruit.
It is said that passion fruit has a mixed taste of all the fruits. Sometimes it will seem like mango to you, sometimes like papaya and sometimes like pineapple. You will not find passion fruit in the market or in temples, it will be available only online. The reason for this is that it is not grown in Central India. This mostly happens in the north-eastern states. Even online its price is up to Rs 700 per kg.
How beneficial is this fruit?
Krishna Phal (Passion Fruit) is rich in antioxidants, fiber, vitamin A and C. Because of this, immunity increases. Helps fight infection. Detoxes the body. The high quality fiber present in it is helpful for diabetic patients. The potassium present in it can improve heart health. At the same time, magnesium helps in reducing stress and anxiety. The antioxidants present in it protect the body cells from damage. Can reduce the risk of cancer.
This is how Frugesta started
Swati told, she has worked as a company secretary in many big companies including Tata. But, she wanted to do something of her own from the beginning. Having worked in industries for such a long time, he had good experience in manufacturing. She wanted to do something in food processing. Especially in the agricultural sector, so that the cost can be controlled and something good can be done. Was searching for something for this for a long time. He also bought a land in 2022. He found passion fruit grown in his own farm, which was not grown by anyone in Central India. Its taste was also delicious. It was then that Swati had decided that she had to process it and trade it. After research, it was found that it is harvested every 6 months and it can be grown in Indore under controlled PH.
Swati herself is earning, farmers are also getting work
After this, he started working on it without any delay. Its jam, squash, decoction, juice etc. are made and sold. She even sells fruits. His plan is to keep it in temples also, so that it can reach more people. Based on her experience, Swati knew that if it had to be scaled up, it was not possible without a processing unit. He took help from the government and now one of his process units is also ready. Swati is not only following her passion, but is also providing a healthy and completely organic juice to the people and is also providing employment to many farmers.
