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Success Story: Nidhi Yadav of Indore left her job at Deloitte and started Aks Clothing business from a 2BHK flat. The company’s revenue crossed Rs 300 crore in 11 years. Aks Clothing is now popular among Indian women.
Success Story: If someone has passion and courage, he can make his mark in any direction. The story of entrepreneur Nidhi Yadav is a beautiful example of this. Nidhi, once a software engineer at Deloitte, is today the founder and owner of a famous ethnic fashion brand named Aks Clothing. The value of this brand is now estimated at more than Rs 200 crore. This journey started from Gurugram in 2014 with a capital of just Rs 3.5 lakh and a big dream. The dream was to make fashionable, yet affordable ethnic dresses available to every Indian woman.
In just a few years, Aks Clothing has become a hit on big online platforms like Myntra, Jabong and Limeroad. Nidhi has partnered with three production units in Jaipur, which improved both supply and quality. The company was later acquired by Yuvdhi Apparels Pvt. Ltd. Registered as. According to Tracxn data, today, the founders hold 80 percent stake in this company (total net worth Rs 86.4 crore), while the remaining 20 percent stake is held by investors (21.6 crore). The company’s revenue in FY24 was around Rs 300 crore and the target is Rs 500 crore by this financial year i.e. 25.
Left job in Italy, set foot in India
Born in Indore, Madhya Pradesh, Nidhi Yadav’s parents (Karan Singh Yadav and Rajbala Yadav) are both lawyers. The discipline and confidence he received from his family always inspired him to move forward. She chose a stable and lucrative job after studying engineering, but soon realized that her real interest was not in technology, but in the world of fashion. Giving up a job opportunity in Italy, he decided to return to India so that he could fulfill his dreams while being close to his family.
After studying from the famous Polimoda Fashion School in Florence (Italy), Nidhi understood the Indian fashion market closely and laid the foundation of Aks Clothing. He took inspiration from Zara’s fashion models and worked on the idea of bringing a new collection every 2 weeks. Now their new collection is launched every 15 days. This is the reason why Aks quickly made its mark in the Indian e-commerce market.
Started with 2BHK flat
The beginning was not easy. Nidhi started the business from her 2BHK flat in Gurugram. She herself did packaging, inventory and order management from this flat. Her husband Satpal Yadav was the operations manager at Jabong at that time. He provided full help in the initial phase of the business. Both husband and wife used to go to Jaipur again and again with their younger daughter, so that they could buy clothes and materials. Due to increasing demand, in 2015 he increased production by renting a basement.
Even after receiving Series A funding of $2.4 million from Myntra, Nidhi grew the brand through her own hard work and market understanding instead of fresh investments. She says, “If you believe in yourself and move in the right direction, nothing is impossible.” Today, Aks Clothing has become synonymous with confidence and style among the women of India.
