There has been an inextricable link between all this – the unshakable spirit displayed by the Delivery Heroes. These heroes have faced hardships we can’t even imagine to get our goods delivered to our doorsteps in a very safe manner. Whether it is to comply with the new SOPs, to comply with the mandatory condition of wearing a mask during the summer days, to face the new rules and regulations laid down by the states under the lockdown, it can be said that your favorite product will be delivered to your address. For the time being, the journey of the delivery personnel has been full of difficulties.
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You might not have noticed the increased doorstep delivery option in recent times. But as the country slowly came out of the second wave, deliveries have resumed with enthusiasm. Looks like now is the right time to show our love towards those without whom this lockdown would have become even more unbearable. It’s time to show love to Delivery Heroes.
To recognize and showcase the immense contribution of these heroes during the pandemic, Flipkart has created a short video. This video depicts the challenges that delivery heroes face with a smile to bring a smile to the customer’s face.
The video begins with a delivery hero named Roshni, who wakes up early in the morning and starts her work as she has to leave to deliver the items that people like you and me are eagerly waiting for. Huh. She crosses the police checkpost by showing her ID, eats half her tiffin, completes her next delivery and takes the stairs instead of the broken elevator while climbing to the upper floors to drop the parcel outside homes.
The delivery heroes are no less than Santa Claus or Kabuliwala, who are known to always arrive on time and bring gifts, it is said at the beginning of the video. This is the reason why the line ‘Providing happiness’ recorded in the description of Roshni’s work proves to be absolutely correct. Roshni travels from place to place throughout the day to make deliveries, whether it is to deliver stationery for a child named Rohan eager to make a practical science project despite online education, whether it is to give a facial steamer to D’Souza’s aunt or the name Dimple. To deliver sugar to the woman who has to make Gulab Jamun for her mother-in-law.
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The video depicts Roshni’s life during these situations, one can imagine how many people, at their convenience, order things online and get them sitting at home through a delivery hero like Roshni. Hence, Flipkart wants everyone to remember him with a smile and thank him to become #CelebratingDeliveryHeroes. After all, these heroes are not only delivering a parcel full of items, but they also deliver bundles of our hopes and expectations every time they come to our doorstep.
This article has been prepared by the team of Studio18 on behalf of Flipkart.