Facebook targeted only Australian news publishers, but it hit dozens of pages run by government agencies. These pages were blocked for several hours. The Australian Meteorological Department said on Thursday that their page has been blocked. The department has advised people to visit their website, app or Twitter page. Earlier, the Australian government said on Tuesday that the draft laws would be amended to make it clear that Google and Facebook would pay publishers a lump sum on news links instead of per click for news.
Explanation and technical modification
In an official statement, these legislative changes have been described as ‘clarification and technical amendments’. Australian ministers held discussions with Facebook’s Chief Executive Officer (CEO) Mark Zuckerberg and Alphabet Inc and its CEO Google Sundar Pichai last weekend. The Conservative government of Australia is hoping to implement the ‘News Media Bargaining Code’ (News Media Bargaining Code) before the current session of Parliament ends on 25 February.
Google and Facebook condemned the bill
Google and Facebook, which have an 81 percent stake in online advertising in Australia, have condemned the bill. Google has threatened that if this bill is introduced, its (Google’s) search engine in Australia will be stopped. Facebook also threatened that Australian publishers would be barred from sharing the news if they were forced to pay for the news. Facebook has now implemented this threat.
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What is the goal of this law
The legislation aims to break the limelight of digital giant bargaining and become an arbitration committee that has the authority to pass a legally binding ruling on pricing. The committee will usually accept the best offer from the digital platform or publisher And seldom will determine the price between them. This will prevent the digital platform and media business from making unrealistic demands. In addition to the lump sum payment made to the publishers for arbitration, the new amendments will also make it clear that the committee will also consider the costs of digital forums and news business.