New Delhi. In view of the TRP Committee report and Telecom Regulatory Authority of India (TRAI) recommendation dated 28.04.2020, M/s Broadcast Audience Research Council (BARC) has amended its procedures, protocols, monitoring mechanism and changed the nature of regulation, etc. is introduced. The work of restructuring the Board and Technical Committee has also been started by BARC to include independent members. Along with this, a Standing Monitoring Committee has also been constituted. The access protocol for data has been revamped and made stricter.
BARC has indicated that in view of the changes made by it, they are contacting the relevant areas to elaborate on the new proposals and they are actually ready to start the release as per the new protocol. Keeping in view the above, the Ministry of Information and Broadcasting has asked BARC to release the news ratings with immediate effect as well as the data for the last three months for the news mode in monthly format, so that the actual trend can be seen in an unbiased and unbiased manner. to be presented fairly.
As per the revised methodology, reporting of news and major genres will be based on the ‘four-week rolling average concept’.
The Ministry has also constituted a ‘Working Group’ under the chairmanship of CEO Prasar Bharati to consider using the Return Path Data (RPD) capabilities for utilization of TRP services, as prescribed by TRAI as well as the TRP Committee. The report has also been recommended. This committee will submit its report in four months.