Success Story: Paris Hilton. A name whose surname (Hilton) was enough to introduce. Always the flash of cameras, expensive cars and the name of a girl from one of the richest families in the world. People thought that this girl was born with a silver spoon in her mouth. He was destined to have a palace and royal grandeur, but behind the curtain of reality something else was going on. A day came that changed Paris Hilton’s life forever. His grandfather took a decision which shocked the whole world. Till now Paris was known only because of his grandfather. His grandfather was the owner of Hilton Hotels. His grandfather announced to donate a large part of his property worth 15 billion dollars. This meant that Paris was not going to get much from that family wealth. The girl who had always been surrounded by money and had never seen any hardship, suddenly a question arose in front of him that what would he do?
Paris’s childhood was spent in the luxurious hotels and palaces of New York. Since childhood, she was a part of a world where there was no limit to wealth. But amidst all this glamor there was also a bitter truth. Paris was sent to a boarding school at a very young age, where he was treated very badly. The memories there are still like a wound in his mind. At that time, she had made a promise to herself that one day she would become so successful that no one would be able to rule over her. The dominance of her family was so much that people saw her only as the daughter of the Hilton family. Her father and grandfather wanted her to live as a girl from a calm and well-mannered business family, but Paris had something else going on in her mind.
A show made him a star, the family accepted the insult
When she grew up, she entered the world of modeling and TV. At that time the internet was new and there was nothing like social media. A show came, whose name was The Simple Life. This show made him famous in every household overnight. But with this fame also came controversies. Her family felt that Paris was bringing bad name to the family. Because of this resentment, his grandfather left him out of his will. Imagine, on one hand the inheritance worth crores was lost, and on the other hand the whole world was making fun of them. But this is where the real game of Paris Hilton began. She decided that she would make her identity her biggest weapon.
This was the beginning of her first perfume Paris Hilton for Women. At that time the market for celebrity perfumes was not like it is today. Big brands used to think that people buy only expensive French brands. But Paris joined hands with a company named Parlux. He himself decided from the fragrance of the perfume to the design of its bottle.
When the day came to launch that perfume, the scene was like a big concert. Paris was about to arrive at a famous mall in Los Angeles to promote her perfume. The security there thought that a few hundred people would come, but a crowd of more than 3,000 fans gathered there. Police had to be called and the doors of the mall had to be closed. People came not just to buy perfume, but to be a part of that Paris Hilton lifestyle.
The product became a hit on the very first day
The success of that one day was such that there was an uproar in the business world. That first perfume from Paris sold 10 times more than expected. Did business worth millions of dollars in the very first year. The experts who were saying that this perfume would flop, were now standing in line near Paris with new ideas. Paris had understood that his face, his style of talking and the magic of his show The Simple Life was such a power that, if used properly, could create a business worth billions. She realized that she was no longer just the granddaughter of a hotel owner, but she herself had become such a money making machine that even if she touched the soil, it would turn into gold.
After this, Paris Hilton was shifted from being a reality star to a serious businesswoman. Then he launched more than 29 perfumes one after the other, which today have made sales of more than 3 billion dollars.
Today more than 50 stores
However, this journey of growth was not so easy. The business world was dominated by men and no one was ready to take a girl wearing pink clothes seriously. But Paris kept going. He formed his own separate company, named Paris Hilton Entertainment. Today he has more than 50 stores and his perfume business has earned more than $3 billion. He proved that to do business it is not necessary to just wear suits and boots, but it is necessary to catch the pulse of the market.
Paris didn’t just sell goods, she turned herself into a digital asset. When the time came to become a DJ, he entered this field also. People started laughing again that will a rich girl become a DJ? But when she started performing in the biggest clubs of the world, she started charging crores of rupees per night. He turned every weakness into his strength. People considered him an idiot, but he used this image to build his empire. She often says, “I pretend to be an idiot because it makes people comfortable, and then I get my work done.”
Today, Paris Hilton’s net worth is more than 300 million dollars (about Rs 2500 crore). This is money that he has earned through his brain and hard work, and not inherited from his grandfather. Today she is a successful businesswoman, a mother and an inspiration for those who feel that life ends after losing support.
