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Last Updated:December 18, 2025, 16:52 IST

Santosh told during a conversation with Local 18 that the demand for woolen clothes of Lord Krishna increases every year during the winter season, but this time due to extreme cold, sales have increased significantly. He told that warm sweaters, woolen dresses, blankets, warm caps and all other necessary winter clothes are available for Lord Krishna at his shop.

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Rishikesh: These days the effect of winter is clearly visible in the pilgrimage city of Rishikesh. Continuously falling temperatures and cold winds have affected normal life. This oppression of cold is not limited only to people but its effect is also visible in religious traditions and beliefs. Devotees are making special arrangements to protect the little Kanha present in the houses of Rishikesh from the cold. For this reason the demand for woolen clothes for Lord Krishna has suddenly increased.

Big demand for warm clothes of Shri Krishna

As winter progresses, the faith and sense of service of the devotees becomes deeper. Devotees are trying to protect little Kanha from the cold by dressing him in woolen clothes. Now instead of cotton clothes, warm sweaters, woolen dresses, caps, mufflers and shawls are being seen in the adornment of Lord Krishna in homes. Its effect is clearly visible in the markets of Rishikesh also. There has been a sharp increase in the sale of woolen clothes, especially of small sizes. Colorful sweaters, embroidered caps, small blankets and warm shawls made for Lord Krishna are attracting a lot of people in the shops. According to their devotion, devotees are offering new clothes to the Lord and changing the old ones.

Demand increases in winter

A good crowd of customers is also being seen at the famous shop Ram Singh and Sons located on Railway Road. Shop owner Santosh told during a conversation with Local 18 that the demand for woolen clothes of Lord Krishna increases every year during the winter season, but this time due to extreme cold, sales have increased significantly. He told that warm sweaters, woolen dresses, blankets, warm caps and all other necessary winter clothes are available for Lord Krishna at his shop. Devotees are buying more clothes, especially in small sizes.

People come from far and wide to shop

According to Santosh, many people come here from far away places to shop because they get all kinds of woolen items for God at one place. The rest of the shopkeepers say that this is not just a business but a matter of faith. People buy clothes for God wholeheartedly and also take special care of their quality.