Companies decide the color of your next car, not you, this is how brands play with your mind.

Buying a car is still a big deal for most people in India. There are many things you look at before buying a car. The first thing is the look. The color of the car plays a big role in creating the look of any car. But have you ever thought that you choose the color of the car as per your own wish or is there any strategy of the companies behind it? Companies do a lot of research behind the color of the car. Come, let us understand the entire system of color scheme of vehicles.

Car companies don’t just wait for what’s ‘fashionable’ to decide the color of their next car; They work under an intensive psychological and marketing strategy. This game is not just about color but about reading the mind of the consumer.

How do companies decide the color of your next car? Choosing a car color is a 3-4 year long process, which involves designers, market researchers and color chemists.

Psychology and Trend Forecasting – Companies not only look at fashion trends, but also look at how society and global events are changing people’s mood.

When there is uncertainty in the world (like a pandemic or economic instability), people gravitate towards neutral colors like white, black and grey/silver. These colors are a symbol of safety, stability and classic look.

When the economy is good or people want a change, they prefer bold colors, such as dark blue, green or bright red.

Sports cars – These brands often emphasize bright and vibrant colors (such as Ferrari’s signature red, or Lamborghini’s neon yellow/green which represent speed and passion).

Luxury cars- These brands use dark, metallic and customized colors. These colors represent richness, uniqueness and depth. For example, a certain ‘deep emerald green’ or ‘sapphire blue’.