New Delhi. Home furnishing company Wakefit Innovations is finally going to enter the stock market and its IPO will open from December 8, 2025. Seeing the company’s preparations and store expansion in the last few months, it was clear that Wakefit no longer wants to remain in the role of just a D2C brand but has decided to enter the race of mainstream retail. Now that the entire picture is clear in the draft and RHP, this IPO has become not just a fundraising activity but also a roadmap of the company’s strategy for the next five years.
The boom in India’s furniture and mattress market and changing trends in people’s household spending have made Wakefit ready for public listing at a time when the sector is rapidly shifting from unorganized to organized. After Covid, the habit of staying at home, work from home and easy process of online shopping gave this brand an opportunity to grow rapidly and the company now wants to cash in on this growth on a large scale.
How much money will be raised in IPO and how
The overall size of the IPO is divided into two parts. The first part is of fresh issue where the company will raise Rs 377 crore. The second part is of offer for sale where promoters and initial investors will sell 4.67 crore shares. Overall this issue can be around Rs 1400 crore. The company will invest the money coming from the fresh issue in expanding its retail network because Wakefit’s entire strategy now rests on store level expansion. The company opened 32 new stores in the first 10 months of this year and the total number has reached above 130. After the IPO, the company is working on a plan to open 117 more stores so that the brand’s reach can be strengthened in smaller cities.
Apart from this, huge amount will also be invested in machinery upgrade, supply chain strengthening and brand marketing because categories like home decor and furniture completely depend on trust. Strong supply and fast delivery are the lifelines of this business and the company wants to strengthen it further with IPO funds.
Who is the company and how does it work
Wakefit was started in 2016 as a D2C mattress brand. In the initial years, the focus was only on mattresses and sleep products but soon the company expanded its portfolio to furniture, home furnishing and decor items. Today the company’s model is vertically integrated, that is, the company itself maintains complete control from design, manufacturing to delivery. Due to this model, costs remain low and control over quality is strong. This is the reason why today Wakefit has become the first choice in many cities.
Talking about revenue, the company has reached operating revenue of Rs 724 crore in FY 2025. This figure is likely to increase further with the continuously expanding store network and marketing investment. The company has said that its focus will not be just on online but on omni-channel model because the purchase of furniture in India still largely depends on physical stores.
Opportunity or risk for investors
After the IPO, the biggest question always remains whether investors should jump into it or not. In the case of Wakefit, both aspects are present. The market in which the company is operating is booming and demand is continuously increasing. The more stores, the greater the reach and the greater the potential for market share. Also, home furnishing is no longer a commodity, but has become an emotional choice linked to people’s lifestyle and brand preferences. This is a positive factor for a brand like Wakefit.
But the risk is also not less. There is a lot of competition in the furniture market. From local shops to online players, everyone is ready to woo the customers. Apart from this, there is investment risk in store expansion on such a large scale because it is not necessary for every store to be successful. The company’s costs may increase due to rent, lease, operating costs and inventory management. In such a situation, investors will have to keep a special eye on the company’s performance in the next two years.
