- Decline in Indian smartphone market
- 13 percent drop
- appeared in a report
According to market research firm Canalys, online smartphone purchases have registered an 87 percent increase in smartphone sales compared to last year. Canalys analyst Sanyam Chaurasia said in the report, “Smartphone vendors in India assumed that COVID-19 would no longer return. It was only then that companies looked to invest in infrastructure for branded stores and partnerships with third party offline channels. But once again they had to see the decline in the online market.
Canalys said that Xiaomi is the top brand preferred by Indian buyers with 29 percent market share. After this, South Korean company Samsung is at number two with 17 percent. Chaurasia has said that the country will see a rebound in the second half of this year as public confidence is increasing post-vaccination and smartphone brands are launching new products.
As the threat of a third wave of the COVID-19 virus still looms large in India. Customer behavior and industrial operations will continue to adjust to the pandemic situation. It will also help in reducing its effect.